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Social Networking takes time and money, and while it used to be something that was optional as a business, it is now expected that you will have a number of online social media sites that will update regularly and will keep the world up to day on the things that make your business run. This can be hard and many times you just don’t have the people or the time to keep your followers up to date on what is important to you. Unless you have a number of people dedicated to keeping these things up to date, some of them may fall by the wayside. In some cases that is ok though.

For example, Transglobe Property Management does not really need a twitter. It is there to provide links back to necessary videos, send greetings, and maybe send a shoutout if something important is happening, but for the most part, no one is going to want to @reply them with their grievances, or want to hear about the daily going ons of trying to fix problems in other areas. For that matter, the company probably wouldn’t want that either.

On the other hand, if you visit one of the links to Transglobe’s videos on Youtube it quickly becomes apparent why they have needed the Youtube channel. Yes, Youtube is considered a social media site now, so don’t be afraid to get out there and make some videos on it, if it will help your company. Here Transglobe Property Management Services does almost like little mini commercials about specific areas that they offer and they are pointed at a certain demographic. If they wanted to keep their demographics separate, which is not necessary for them with a video site, they could do several accounts and do a set of commercials for people moving into the country, a set for students (which those student apartments look really nice) and a set for any other group they are targeting.

In this case it is smart to make the Twitter account, something they can’t do very much with, work for their Youtube account, something that does them a lot of good. So, instead of just plastering yourself across all platforms without thinking about it, choose what you are going to do with your profile and make the social media work for you, not the other way around. If you make good content , it will get shared.

Since the 2010 Olympic Games ended, I’ve found that my interest in going to Canada has been revived by all the beautiful backdrops in the pictures. I’ve been looking up various things such as the top 10 things to do in Canada now that the Olympics are over , and as a result my research naturally triggered me to take an interest in the history of the Olympics.

I knew (probably from elementary school) that the Olympic Games started in ancient times, but I didn’t know how ancient — apparently the first recorded Olympics were in 776 BCE. That’s amazing! We even know the name of the first guy ever recorded to have won anything — a foot race, in this case, and his name was Coroebus.

What is even more amazing to me is that the Games continued to be held every four years for more than 1,000 years. That’s a long time in the ancient world, when you figure that they didn’t have radio, TV, or mass media — only fairly rudimentary means of record keeping.

Interestingly, it was Christianity that brought about the end of the ancient Olympic Games, in a manner of speaking. They were ended in 393 CE because the current Roman Emperor, who was a Christian, objected to the pagan roots of the Games. (The games were supposedly created by Hercules , or Heracles as he was known by the Greeks.) It wasn’t until the late 19th century that there was serious talk about reinstating them, and even then it took time and serious dedication on the part of a Frenchman by the name of Pierre de Coubertin.

What’s really funny is what may have inspired him to get the Olympic games going again: the defeat of his country’s military forces in the Franco-Prussian War of 1870. Whether or not France losing the war had anything to do with his opinions (Coubertin would have been only 7 years old), he definitely thought that physical exercise was needed as part of a complete education.

But anyway, I think it’s worth remembering, when the Olympics come round every couple of years, how old the tradition really is. Just think, if it weren’t for Coubertin, we might not have ever revived the Games!