Social Networking takes time and money, and while it used to be something that was optional as a business, it is now expected that you will have a number of online social media sites that will update regularly and will keep the world up to day on the things that make your business run. This can be hard and many times you just don’t have the people or the time to keep your followers up to date on what is important to you. Unless you have a number of people dedicated to keeping these things up to date, some of them may fall by the wayside. In some cases that is ok though.
For example, Transglobe Property Management does not really need a twitter. It is there to provide links back to necessary videos, send greetings, and maybe send a shoutout if something important is happening, but for the most part, no one is going to want to @reply them with their grievances, or want to hear about the daily going ons of trying to fix problems in other areas. For that matter, the company probably wouldn’t want that either.
On the other hand, if you visit one of the links to Transglobe’s videos on Youtube it quickly becomes apparent why they have needed the Youtube channel. Yes, Youtube is considered a social media site now, so don’t be afraid to get out there and make some videos on it, if it will help your company. Here Transglobe Property Management Services does almost like little mini commercials about specific areas that they offer and they are pointed at a certain demographic. If they wanted to keep their demographics separate, which is not necessary for them with a video site, they could do several accounts and do a set of commercials for people moving into the country, a set for students (which those student apartments look really nice) and a set for any other group they are targeting.
In this case it is smart to make the Twitter account, something they can’t do very much with, work for their Youtube account, something that does them a lot of good. So, instead of just plastering yourself across all platforms without thinking about it, choose what you are going to do with your profile and make the social media work for you, not the other way around. If you make good content , it will get shared.
May 13, 2010 at 3:10 pm Comments (0)