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Trade show displays need artwork or graphics that makes them standout from the rest of the hundreds and possibly thousands of displays at the same trade show. Your exhibit should have conceptual characteristics that convey what a potential client wants to see. Following these few simple guidelines will get your trade show display on its way to attracting the clientele you need.

First, don’t focus on your competitor’s product by comparing the advantages or disadvantages. Only focus on your product or service and their qualities. Second, create visuals that are salient to your product or service. Pictures are best especially ones that demonstrate the product or service in action. Text should be kept to a minimum and mostly used in the brochures. Next, prepare and rehearse a short oral introduction. The sales person needs to keep the product or service information as brief as possible and genuinely present to the interested party. Once the potential client is hooked, then hand them the brochure.

It’s important to understand these three simple tactics for attracting clients to your booth. Most businesses at trade shows make the mistake that potential clients have time to read all the great information they’ve so carefully constructed for consumers to be fascinated with, but the only time you need to hit a potential client with facts and figures is once you’ve hooked them in with visuals and after a short oral introduction.